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Friday, April 18, 2008

"Have We Met Before?"

PepsiCo will begin a recycling-awareness campaign, with National Recycling Coalition-provided information about aluminum recycling being printed on cans of Pepsi and Diet Pepsi.

The "Have We Met Before?" campaign dispenses bits of information from the NRC including: "Recycling could save 95 percent of the energy used to make this can," and "on average, aluminum cans produced in the U.S. contain 40-percent to 50-percent recycled content."

The campaign will be featured on approximately 500 million Pepsi cans and 250 million Diet Pepsi cans distributed monthly across the U.S.

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