Coca-Cola announced Wednesday that it will pour $44 million into its first U.S. plastic-bottle-recycling plant as part of a larger $60 million effort to give the company a "greener" environmental image.
"It's important to consumers, it's important to our system and our employees, and it's the right thing to do," says Sandy Douglas, president of Coca-Cola North America.
The "bottle-to-bottle" plant — it recycles collected bottles into new bottles — will be built in Spartanburg, S.C.
Coke's plastic bottles currently contain about 10% recycled PET. The company has a goal of 30% by 2010 and hopes to eventually approach 100%.
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