Target Launches First-Class Recycling Campaign

In case you missed this, the April 8 issue of Newsweek, on sale April 8, has a cover that converts into a prepaid envelope for sending Target’s plastic shopping bags to Terracycle where they are manufactured into reTotes, the reusable shopping bags sold by the retailer.

After the bags are mailed in, readers receive a coupon in the mail to receive a free Retote.

This is a one-of-a-kind promotion that lets everyone who gets the magazine take part in an environmental program, said Newsweek President Greg Osberg. Its a clever use of the magazine and clever use by a marketer. Readers and Target shoppers will recycle their shopping bags and, in return, get a practical bag that can be used all the time.

Office Depot Trying to Demystify Green, Recycling

One of the toughest things about being environmentally sensitive is knowing exactly how to do so.

To that end, Office Depot will launch a new brand on Earth Day (April 22) called "Office Depot Green" that will specialize in green products. And the company will explain why its products are green too, i.e. provide information on recycling, reuseability, etc. The company will also set up programs for small businesses that will explain strategies and tips for energy efficiency and other topics. Designer Kelly LaPlante will set up a site later this year that will rate the greenness of building materials.

The company is also taking a number of steps to reduce its carbon footprint. It is building a Leadership in Energy and Environmental Design-certified building in Austin, Texas. (Making a new building LEED-certified only adds about two percent to the overall costs, according to developers who specialize in building them.) It is also swapping in high-output fluorescents with regular bulbs and testing out low-emission vehicles for deliveries.

Out of Sight Doesn’t Mean It’s Gone

During a March 28 subsurface investigation of unlined trenches of Columbia County Landfill, a copy of the Wall Street Journal dated July 7, 1987 was excavated from 18 feet below the surface.

After 20 years, 8 months and 21 days entombed each page is legible. Even the small print could be read revealing the following:

Col. Oliver North’s testimony to Congress per the Iran-Contra affair
Dow Jones lost 7.17 points closing at 2429.53
Pork Belly options were selling at 0.02 per pound
Gold sold for $450.30 per troy oz.
Most unbelievable, crude Oil was $20.00 / barrel

Not only a great history lesson, but a reminder that things don't "biodegrade" in the landfill.

This Guy Was REALLLLY Trashed!

Word to the wise -- if you ever wake up inside a trash truck, start yelling and don´t stop till you get the heck out of there. Disregard the embarrassment factor. It´s definitely better for your long-term prospects (short-term too, for that matter) to make your presence known before the driver turns on the big squeezer.

This gentleman (I´m giving him the benefit of the doubt) in Muncie, Ind., did just that -- he spoke up in the nick of time. As a result, he´ll have an interesting story to tell his drinking buddies for years to come.

So will the truck driver, who piped up with this memorable quote: "I´m glad it turned out the way it did. We didn´t have a body that was dead. We had a body that was talking."

Even BARBIE is Going Green

Discarded Ken Not Included; Barbie's discards to become accessories for girls

We are not making this up: Mattel is planning a new line of accessories for girls made from scrap fabric and trimmings left over from the sewing of Barbie doll fashions. The "playful and on-trend" Barbie BCause collection -- including handbags, hats, pillows, and diaries, "each featuring its own unique variations and kitschy patchwork details" -- will be sold exclusively at Toys"R"Us.

Says a Mattel marketer, "Barbie BCause is for eco-conscious girls who believe that being environmentally friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll fabric." The press release is dated April 1, but Mattel folks confirm that Barbie BCause is not a joke.

False Teeth Collection Boxes Recover & Recycle for Charity

by Steve Levenstein, March 31, 2008

Isao Miyoshi with fasle teeth collection box A somewhat unusual recycling initiative will see false teeth collection boxes set up at nine different locations in the southern Japanese city of Fukuoka.
About 80% of the surprisingly large proceeds are being donated to charity.

Now we all know that governments everywhere use fiscally sound practices when spending taxpayer's money. Sure they do. So, are these denture deposit boxes just another example of government waste and pork-barrelling? Maybe not - it seems that the Fukuoka Municipal Government is simply responding to the Japan Society for the Recycling of Dentures, a non-profit organization founded and headed by Isao Miyoshi. Since December 2006, the JSRD has worked to set up false teeth collection boxes in other cities across Japan.

At this point you would be forgiven for asking, "who chucks their choppers?" One might think that if there is a problem of some sort, you would see a dentist for a fix-up instead of just tossing the teeth in the trash. It's not that simple. "People on average get new dentures every three years, because the condition of their teeth changes," according to the 63-year-old Miyoshi.

"Once the new ones are made, dentists usually give the old ones back to the patients. But most people don't know what to do with them and they end up keeping them in their drawers. That's really a waste of something useful."

When dentures are recycled under the JSRD program, precious metals including gold, silver and palladium are extracted and sold. About 80 percent of the proceeds are then given to charities like UNICEF Japan. An average set of false teeth can produce about 3,000 yen (about $28) in saleable metal, an amount equivalent to the cost of 8 blankets. After gaining some publicity through the Japanese media, Miyoshi's office began to receive a virtual flood of used dental work through the collection boxes and direct mail-ins. The organization's first donation of funds to UNICEF Japan amounted to a whopping 1,036,102 yen ($10,570) - after only 2 months!

Paper Recycling Hits Record High

April 1 -- America recovered an all-time record of 56 percent of the paper consumed in the country last year, reaching a recycling goal set by the American Forest & Paper Association five years ahead of schedule.

The AF&PA previously established a 55-percent recovery goal by 2012, but now has raised that bar to 60 percent by the same year.

The latest numbers were unveiled April 1 in New York City during the industry´s 131st Annual Paper Week conference.

"Industry is demonstrating a real commitment to environmental sustainability by continuing to set and achieve aggressive paper recovery goals," said Donna Harman, president and CEO of the AF&PA trade group.

The country recovered 53.4 percent for recycling in 2006, and the jump to 56 percent was aided by two factors. More than 1 million more tons of paper were recovered in 2007, but the overall supply of paper used in the United States fell by about 4 million tons year-to-year.

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