The Scrap Kins MissionFrom the website: The Scrap Kins are a group of creatures that live in a recycling center and build their world out of the things people throw away. The Scrap Kins mission is to foster eco-awareness, promote recycling and encourage kids to use their imagination. The Scrap Kin's Do-It-Yourself resourcefulness empowers children to create and make a difference in their environment.
The site features bios for each of the Scrap Kins, cartoons, a blog, green tips, and a shop offering kids clothing. The whole concept is a fun idea, and a fine way to get kids thinking about recycling in an entertaining manner. And the “U Do it” tagline is catchy, lighthearted, yet emphatic—perhaps kids can grow up with the empowering mantra in mind. Then, perhaps there'll be a better chance they'll do things like recycle their cell phones when they're older.