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Monday, October 13, 2008

Payless ShoeSource launches green footwear line

Oct. 13 -- Payless ShoeSource is out to make your feet green.

Not literally.

But the retailer says it is launching "the first-ever affordable green footwear line" that will feature sustainable and "eco-friendly" materials, including recycled soles. The company also will use what it calls "eco-smart" packaging.

The shoes will cost under $30 a pair, on average, Payless said.

"The sustainability movement is pervasive today and is touching so many elements of consumers´ daily lives and they are interested in more and more green product options being available to them," said Matt Rubel, CEO of Collective Brands Inc., parent company of Payless ShoeSource.

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