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Friday, May 16, 2008

Babies "R" Us: More Parents Registering for Green Items

Parents increasingly are registering for green items for their babies, according to a trend national retailer Babies "R" Us has identified.

The company maintains a dialogue with new and expectant mothers to gain insight into shopping preferences. More than half of all first-time moms register with Babies "R" Us or Toys "R" Us for their wish list of items for their baby. Those lists increasingly include organic and environmentally friendly products, said Tori Binau, senior vice president of marketing for Babies "R" Us.

"In the past, color and pattern were key determining factors but, now, parents are increasingly interested in ensuring that their baby´s world is healthy and clean," Binau said.

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