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Thursday, November 8, 2007

Join the "Cell Phone Round-Up"

Join Keep America Beautiful (KAB), Sprint and ReCellular in recycling retired cell phones in celebration of America Recycles Day. Together, everyone can help recycle the 130 million cell phones sitting unused in drawers and closets across America. The Cell Phone Round-Up campaign will surround November 15, America Recycles Day.

The goal of the Round-Up is to raise awareness about cell phone recycling and collect retired cell phones to benefit KAB. Keep America Beautiful affiliates across the country will be leading local and regional events to promote the Round-Up, pass out postage-paid recycling envelopes, and collect retired cell phones. To support the Cell Phone Round-Up, at large, visit http://www.thecellphoneroundup.com/ to print a free postage-paid mailing label.

It’s estimated that there are tens of millions of phones currently unused, and the available supply of unwanted cell phones will continue to increase. The average consumer retires his or her cell phone approximately every 16 months. The Cell Phone Round-Up is a November promotion of Keep America Beautiful’s year-round “Wipe Out Wireless Waste” campaign, which is conducted with the support of Sprint and ReCellular.

For additional information about the Cell Phone Round-Up, please visit http://www.thecellphoneroundup.com/.

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