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Monday, November 5, 2007

Bookstores to Highlight Recycled Paper Use

Nov. 1 -- Almost 400 book stores will begin highlighting magazines that use recycled paper through a new promotion.

Barnes and Noble as well as Hastings Books and Music stores will feature the "Green Paper for People and Planet" promotion that will include publications with at least 30-percent post-consumer recycled content.

"This promotion demonstrates that magazines are committed to the environment in a time where environmental issues are at the forefront," says Máire Walsh, director of client services at Next Steps Marketing, a company involved in the promotion.

"For the participating magazines, it can mean building awareness for their titles, increasing sale and market penetration," Walsh said.

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